2017-Marketing-Predictions-ClanClout

2017 Marketing Predictions: The Future looks Exciting yet Challenging

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We are already into the second week of 2017 and the online world is abuzz with hundreds of predictions about what is in store for the marketing leaders in this new year. Here is a brief collection of 10 key marketing forecasts by leading research organizations: 2017 Marketing Predictions “CEOs will exit 30 percent of their CMOs for not mustering the blended skill set of design and analytics.” ~ Source: Forrester Research “Artificial Intelligence will Create New Categories, Like B2B Business Concierge – a completely automated and customized buyer’s journey throughout the funnel, driven by AI.” ~ Source: DemandBase Content […]

Marketing with Zero Budget

Marketing with Zero Budget – Why every organization, whether startup or not, should try it?

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Marketing with Zero Budget, as can be inferred from the name, is about generating awareness and recognition for your business, products, and services without spending any money. While it may be a familiar territory for many startups, bigger organizations and investor funded companies often tend to miss out on realizing the importance of it. As they say, necessity is the mother of invention i.e. when the need for something becomes essential, one if forced to find ways for achieving it. Often the focus of marketing function across organizations remains on optimizing the ROI of marketing spend on various activities. Things […]

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SEO Tips for the Time Crunched Marketers

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SEO, as we all know is not an activity that would yield results overnight. Successful Search Engine Optimization (SEO) takes time and carefully thought and executed strategies to generate desired results. However, it may not always be possible for a full stack, one man army, time-crunched marketer supporting end-to-end marketing activities for a small business to dedicate multiple hours on SEO related activities. In any case, SEO is too important to be left unaddressed. Hence, we decided to speak with multiple SEO expects across companies and summarized the key SEO tips shared by them. If you too are facing the […]

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Event Swag: Think of it from attendees’ perspective

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Conference giveaways, also referred to as event swag, have been used by marketers for long now as an instrument to attract attendees to their booth, initiate conversations, engage with potential prospects, and generate long-term recall. While their ROI may have been questioned by some, event swag or conference giveaways have continued to be an essential part of events around the world. Once you have decided to sponsor or carry along giveaways to an event, the immediate next question is what you should select as your giveaway item. Well the obvious answer is – something that will catch the attention of […]

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Two simple but powerful B2B lead generation tips using LinkedIn

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Everybody knows that LinkedIn is the proven B2B lead generation platform for marketers. As per a survey conducted by ReachForce, 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. Another research by HubSpot found LinkedIn to be 277% more effective for lead generation than Facebook & Twitter. However, not all marketing professionals have been able to generate expected amount of success through LinkedIn marketing. While LinkedIn advertising platform offers rich targeting options, sometimes event highly planned and seemingly effective campaigns fail at delivering the expected results. The […]

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Maximizing the ROI from third party event sponsorships: A practitioner’s guide – Part Two

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Third Party Event Sponsorships: Pre-event Activity Planning Part 1 of this article covered how you can identify the right third party event sponsorships for your company and product. This article i.e. part 2 focuses on pre-event promotions planning. Often marketers tend to think of third party event sponsorships as a pre-packaged solution for reaching out to their target audiences. While this is true, there is a clear distinction between being present at an event and being able to engage the attendees. Identifying the right third party event sponsorship is only the first step. Event marketing isn’t about acquiring the fanciest […]

Maximizing-ROI-third-party-event-sponsorships-Part-1

Maximizing the ROI from third party event sponsorships: A practitioner’s guide – Part 1

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Third party event sponsorships consume a major part of the overall marketing budget for most B2B marketers. As per the ‘State of B2B Event Marketing 2014’ Survey by Regalix, more than 90 percent of B2B marketers invest in event marketing. Further, it is estimated that B2B marketers will spend at least 14 percent of their overall marketing budget for in-person conferences, tradeshows and events in 2015. It is not uncommon to find companies that conduct and sponsor up to 10 events per year and have an event marketing budget of up to 30 percent of the overall marketing budget. Given […]

Content Marketing

The disconnect between Content and Consumption

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The emergence of inbound as the preferred marketing medium has put content development at the center stage of marketing activities. As per a survey conducted by Content Marketing Institute, 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago. The shift of focus towards content is a direct outcome of evolving consumer behavior and purchase patterns. Unlike before, online research forms an essential part of the purchase cycle for most of the consumers. Buyers today are far more informed about the alternatives available in […]

Digital Marketing ClanClout.com

The disconnect between Digital and Marketing

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Clicks, Conversions, CTRs, CTORs and CPCs – internet today is filled with the buzzwords of digital marketing. So much that the C’s of new age marketing are heard more often than P’s of traditional or should we say evergreen marketing. Email marketing campaigns, most of the times, are done with the objective of achieving higher number of clicks. Online and display ads are aimed at receiving higher number of conversions. AdWords optimization is focused on bringing down the cost per click and Search Engine Optimization is aimed at accomplishing better Google Rank. Is that wrong? Definitely No. They are all […]